Quality

Every produce item is supplied to a strict quality specification, which has been drawn up and agreed based on what our customers tell us they want. This ensures consistency of product and value for money for our customers, every time.

Quality and life of products are monitored constantly all the way through the supply chain from grower to store assistant. Processes such as ‘Would I Buy It’ are employed which empowers anyone involved with the product from harvesting to packing and on the shelf, to reject any products which they themselves feel either has fallen below specification or as a customer they would be dissatisfied with.

The range of key produce lines which make up our ‘Quality Shopping Basket’ are tested independently every month, to ensure that they deliver on taste and keeping quality. This is in addition to the 90 dedicated Quality Control Inspectors employed in our dsitribution depots who check all products for quality and 18 Technical Managers who work closely with the suppliers and the growers in strategic management of product quality and supply.